The pink ribbon is the official symbol of breast cancer awareness, which many countries celebrate for the whole month in October.
Breast cancer in women is nearly 20% of all cancer deaths, second only to lung cancer. However, with almost 575 million dollars, it receives the most government funding in the US. Despite all the funding, private businesses still show pink for an entire month. We see the pink on products at the supermarket, clothing stores, and even football team uniforms.
The focus on women´s bodies encourages buying products, attending special events, holding small events with friends, and the pink ribbon is nice and pretty.
